Extrait de la pr\u00e9sentation:<\/p>\n
Imaginez entrer dans un magasin o\u00f9 chaque produit semble avoir \u00e9t\u00e9 choisi sp\u00e9cialement pour vous, ou encore recevoir des recommandations personnalis\u00e9es qui devinent exactement ce dont vous avez besoin avant m\u00eame que vous ne le sachiez.<\/p><\/blockquote>\n
Lors de cette conf\u00e9rence, Aur\u00e9lie Vachaudez (Facult\u00e9 Warocqu\u00e9 d\u2019Economie et Gestion \u2013 UMONS) a expliqu\u00e9 comment les marques utilisent les technologies pour cr\u00e9er des exp\u00e9riences qui marquent leurs clients.<\/p>\n
Elle a parl\u00e9 de l\u2019intelligence artificielle qui personnalise les achats, de la r\u00e9alit\u00e9 augment\u00e9e qui transforme la mani\u00e8re de voir les produits, et des chatbots qui r\u00e9pondent \u00e0 des questions en un clin d\u2019\u0153il.<\/p>\n
Les analyses des donn\u00e9es permettent aux entreprises d’offrir des services sur mesure, et les technologies assurent une communication fluide et coh\u00e9rente \u00e0 travers tous les canaux. Le replay de cette conf\u00e9rence sera accessible bient\u00f4t sur la cha\u00eene YOUTUBE du MUMONS.<\/p>\n
L’auditoire prestige du CampusUCharleroi dans le b\u00e2timent Gramme \u00e9tait quasiment ‘sold-out’ \u00e0 l\u2019occasion de cette conf\u00e9rence. Le public ( plus de 100 personnes) \u00e9tait au rdv pour \u00e9couter Madame Vachaudez, sp\u00e9cialiste dans son domaine, et profiter du traditionnel moment de questions-r\u00e9ponses en fin d\u2019expos\u00e9. La soir\u00e9e s\u2019est termin\u00e9e par un moment convivial dans le hall d’honneur du b\u00e2timent Gramme.<\/p>\n
Le prochain rdv du cycle de conf\u00e9rences se fera \u00e0 la rentr\u00e9e de septembre apr\u00e8s une pause estivale.<\/p>\n","protected":false},"excerpt":{"rendered":"
La troisi\u00e8me conf\u00e9rence du cycle LES INVITES DE L’UMONS \u00e0 Charleroi a accueilli Madame Aur\u00e9lie Vachaudez – Assistante de recherche en marketing digital \u00e0 la Facult\u00e9 Warocqu\u00e9 d\u2019\u00c9conomie et de Gestion de l\u2019UMONS et enseignante-chercheuse \u00e0 la HEPH- Condorcet, le jeudi 15 mai dernier. L’occasion pour Madame Vachaudez de pr\u00e9senter les technologies de l’IA dans le marketing…<\/p>\n","protected":false},"author":56,"featured_media":1867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferences-colloques"],"yoast_head":"\n
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