Marketing and Communication Unit

The department deals with marketing and communication topics regarding both B2B and B2C entreprises. We focus on one hand on digital, luxury and international aspects and on the other hand on consumer behaviour.

The marketing and communication department develop teaching activities both at bachelor and master levels. Teaching topics focus both on basic marketing (strategic and operational marketing) and on advanced marketing (digital marketing, luxury marketing, B tp B marketing, international marketing,...) taught both in French and in English. Members of the department are also involved in entrepreneurship activities.

Research activities are developed at multiple levels and allow to support the courses. The department is also present in research projects such as Wal-e-cities (governance of smartcities).