{"id":17,"date":"2021-11-08T11:03:14","date_gmt":"2021-11-08T10:03:14","guid":{"rendered":"https:\/\/web.umons.ac.be\/mako\/research-activities\/"},"modified":"2021-11-08T11:22:16","modified_gmt":"2021-11-08T10:22:16","slug":"research-activities","status":"publish","type":"page","link":"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/","title":{"rendered":"Research activities"},"content":{"rendered":"<p>Chantal Scoubeau has conducted research on different topics.\u00a0 Her focus is namely set on financial communication and private investors\u2019 behaviours (in collaboration with Laetitia Pozniak (finance department) and on smartcities (in collaboration with J.A. Pouleur, No\u00e9mie Lago, Pascal Simoens et Marianne Durieux (Architecture faculty). They are toegether active in the wal-e-cities project (governance aspects).\u00a0 She\u00a0 is affiliated to the research center Soci&amp;Ter.<\/p>\n<p>Angy GEERTS is Associate Professor of Marketing &amp; Communication at Warocqu\u00e9 School of Economics, University of Mons in Belgium. Her research mainly pertains to luxury brands management in a digital context. Her work focus both on luxury product and services. She is also Adviser of the Rector of the University of Mons on Communication matter.\u00a0 She is affiliated to Soci&amp;Ter research center.<\/p>\n<p>Elodie Deprince is Teaching Assistant and PhD in Marketing &amp; Communication at University of Mons. She\u00a0 is affiliated with to the research center Soci&amp;Ter. Her research is about the use of social networking sites for internationalisation of SMEs.<\/p>\n<hr \/>\n<p>Our unit is also associated with the following UMONS research institutes :<\/p>\n<start-cask-shortcode-wrapper>\t\t<div class=\"associated-institutes content-block scheme-fweg\">\n\t\t\t<ul class=\"institutes-list\">\n\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/web.umons.ac.be\/soci_e_ter\" title=\"Acc\u00e9der au site web de : Institut \/ Soci&amp;ter\" class=\"associated-institute\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/web.umons.ac.be\/app\/uploads\/sites\/33\/2021\/11\/Societer-FR.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\t\t\t\t\t\t\t<\/a>\t\t\t\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n <end-cask-shortcode-wrapper>\n","protected":false},"excerpt":{"rendered":"<p>Chantal Scoubeau has conducted research on different topics.\u00a0 Her focus is namely set on financial communication and private investors\u2019 behaviours (in collaboration with Laetitia Pozniak (finance department) and on smartcities (in collaboration with J.A. Pouleur, No\u00e9mie Lago, Pascal Simoens et Marianne Durieux (Architecture faculty). They are toegether active in the wal-e-cities project (governance aspects).\u00a0 She\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research activities - Service \/ FWEG - Marketing et Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research activities - Service \/ FWEG - Marketing et Communication\" \/>\n<meta property=\"og:description\" content=\"Chantal Scoubeau has conducted research on different topics.\u00a0 Her focus is namely set on financial communication and private investors\u2019 behaviours (in collaboration with Laetitia Pozniak (finance department) and on smartcities (in collaboration with J.A. Pouleur, No\u00e9mie Lago, Pascal Simoens et Marianne Durieux (Architecture faculty). They are toegether active in the wal-e-cities project (governance aspects).\u00a0 She\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/\" \/>\n<meta property=\"og:site_name\" content=\"Service \/ FWEG - Marketing et Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-08T10:22:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/\",\"url\":\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/\",\"name\":\"Research activities - Service \/ FWEG - Marketing et Communication\",\"isPartOf\":{\"@id\":\"https:\/\/web.umons.ac.be\/mako\/#website\"},\"datePublished\":\"2021-11-08T10:03:14+00:00\",\"dateModified\":\"2021-11-08T10:22:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/web.umons.ac.be\/mako\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research activities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/web.umons.ac.be\/mako\/#website\",\"url\":\"https:\/\/web.umons.ac.be\/mako\/\",\"name\":\"Service \/ FWEG - Marketing et Communication\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/web.umons.ac.be\/mako\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Research activities - Service \/ FWEG - Marketing et Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/web.umons.ac.be\/mako\/en\/research-activities\/","og_locale":"fr_FR","og_type":"article","og_title":"Research activities - Service \/ FWEG - Marketing et Communication","og_description":"Chantal Scoubeau has conducted research on different topics.\u00a0 Her focus is namely set on financial communication and private investors\u2019 behaviours (in collaboration with Laetitia Pozniak (finance department) and on smartcities (in collaboration with J.A. 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