At UMONS, Research Explores the Impact of Export Support Measures on SMEs

Published on 15 June 2026

Written by Damiano Di Stazio

Do export support measures genuinely help SMEs expand internationally? Through her doctoral research, Florine Thiebault, a researcher within the UMONS Department of Economics, is exploring this question from an original perspective. By combining statistical analyses with field interviews, her work highlights effects that are sometimes invisible in conventional indicators, yet capable of influencing companies’ trajectories over the long term.

Public export support measures are generally assessed through indicators such as export growth or access to new markets. But do these measures truly capture their full range of effects?

This question lies at the heart of Florine Thiebault’s research. Building on her Master’s thesis, the doctoral researcher seeks to better understand how these support mechanisms influence Walloon SMEs by combining quantitative and qualitative approaches.

Beyond Traditional Indicators

The first results suggest a reality that is more nuanced than that reflected by performance figures alone. While some effects appear limited or variable depending on the company, others seem to operate in a more indirect way.

“The effects of export support measures are more complex and nuanced than traditional approaches tend to suggest,” explains Florine Thiebault.

Analyses conducted on the support schemes offered by AWEX (the Walloon Export and Foreign Investment Agency) show, in particular, that these measures can help structure internationalisation processes or strengthen certain internal capabilities within SMEs.

What the Numbers Do Not Always Reveal

Interviews conducted with SME managers provide valuable additional insights. They reveal a wide range of perceived effects, from structuring effects to catalytic effects that influence companies’ strategic thinking.

One finding is particularly noteworthy: some support measures appear to generate effects even when they are not used to their full extent. Beyond any direct economic impact, they can enhance a company’s visibility, reinforce its credibility, or stimulate strategic reflection.

As one of the managers interviewed put it: “It’s a form of publicity: you don’t necessarily make sales on the spot, but it gives you visibility.” Others also referred to increased credibility or a better understanding of their strengths and weaknesses: “It helps you identify your strengths and weaknesses and discover aspects you had not previously considered.”

The study also highlights the central role played by support providers, whose expertise strongly influences the way these mechanisms are adopted and used by companies. By combining statistical analyses with field-based evidence, this research aims to provide a more refined understanding of the effectiveness of export support measures and their influence on SME trajectories.